Laboratory Product Management Course
This course equips you with essential laboratory product management skills, covering market research, product positioning, pricing strategies, channel optimization, launch execution, and key regulatory requirements to successfully bring diagnostic products to clinical markets and manage their growth over the initial years.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Acquire hands-on product management expertise for diagnostic lab systems in this intensive course. Master customer segmentation, value proposition development, competitive differentiation using actual data, pricing strategies, distribution channels, promotional approaches, launch planning, KPI monitoring, and product lifecycle management for the first two years.
Elevify advantages
Develop skills
- Lab market research: assess PCR demand, analyze competitors, and identify pricing trends quickly.
- Lab product positioning: develop compelling value propositions, evidence points, and unique differentiators.
- Lab pricing and channels: create pricing models, offers, and optimal distributor-direct sales balance.
- Lab launch execution: boost adoption via pilots, key opinion leaders, and focused promotions.
- Regulatory and quality essentials: understand CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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