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Point-of-Sale Promotion & Activation Course

Point-of-Sale Promotion & Activation Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

Explore how to transform premium granola shoppers into loyal buyers through targeted in-store strategies. Delve into category trends, shopper behaviors, and vital segments. Translate these into SMART goals, robust POS tactics, detailed activation schedules, and explicit field directives. Conclude equipped to monitor KPIs, troubleshoot challenges, and refine activations for peak performance.

Elevify advantages

Develop skills

  • Diagnose POS issues by quickly identifying packaging, shelf, and merchandising problems.
  • Convert shopper insights into actionable 8-week POS activation goals.
  • Develop effective POS plans selecting optimal materials, locations, and non-price promotions.
  • Instruct and manage field teams with precise store guidelines and photo audits.
  • Monitor POS ROI using sales, rotation, and display KPIs for rapid optimization.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students are saying

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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