Point-of-Sale Promotion & Activation Course
This course equips participants to master point-of-sale promotions for premium granola products. It covers essential shopper insights, strategic POS planning, activation timelines, precise field execution, and key performance indicators. Learners will gain skills to enhance sales, increase product trials, and secure better visibility in competitive retail settings, ensuring every 8-week cycle delivers superior outcomes.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Explore how to transform premium granola shoppers into loyal buyers through targeted in-store strategies. Delve into category trends, shopper behaviors, and vital segments. Translate these into SMART goals, robust POS tactics, detailed activation schedules, and explicit field directives. Conclude equipped to monitor KPIs, troubleshoot challenges, and refine activations for peak performance.
Elevify advantages
Develop skills
- Diagnose POS issues by quickly identifying packaging, shelf, and merchandising problems.
- Convert shopper insights into actionable 8-week POS activation goals.
- Develop effective POS plans selecting optimal materials, locations, and non-price promotions.
- Instruct and manage field teams with precise store guidelines and photo audits.
- Monitor POS ROI using sales, rotation, and display KPIs for rapid optimization.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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