Visual Merchandising and Store Display Course
Master visual merchandising for retail success: craft compelling windows, optimize store layouts, style interior displays, and develop KPI-aligned visuals that enhance traffic, conversion rates, and average basket size, transforming your store into a dynamic sales powerhouse.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches planning effective windows, creating focal points, and designing layouts that guide customers through the store. Explore color theory, lighting, signage, and product hierarchy, then create sketches, visual briefs, and checklists for team execution to increase engagement and sales.
Elevify advantages
Develop skills
- Window storytelling: design seasonal windows that stop traffic and drive entry.
- Store layout planning: map traffic flow, focal points, and high-impact product zones.
- Interior display styling: merchandise walls, racks, and tables for fast sell-through.
- Visual communication: create clear VM briefs, sketches, checklists, and timelines.
- Retail KPI alignment: link displays to sales, conversion, and cross-sell objectives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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