In-Store Promotions Course
Enhance retail sales through impactful in-store promotions. This course covers shopper behavior, store layout, sampling techniques, persuasive messaging, key performance indicators, and cost-effective materials to create, implement, and improve promotions for healthy snacks that boost trials, conversions, and repeat buys. Gain practical skills for measurable results in real-world retail settings.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Elevate in-store promotions for healthy snacks via this targeted course on shopper psychology, store layouts, visual merchandising, and fixture strategies. Discover planning and execution of sampling, creation of compelling messages, selection of promotion formats, and staff briefing. Acquire essentials in basic data gathering, vital KPIs, and iterative improvements to ensure promotions yield clear sales growth and informed choices.
Elevify advantages
Develop skills
- Design effective in-store promotions for snacks within retail constraints.
- Optimize store layouts, signage, and fixtures to increase shopper engagement.
- Conduct safe and efficient sampling events that drive sales conversions.
- Monitor promotion KPIs and refine strategies using simple data tools.
- Develop compelling health-focused messaging for targeted customer segments.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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