In-Store Activation Course
This course teaches in-store activation strategies for retail success. Participants learn to define clear shopper objectives, craft effective merchandising and sampling plans, manage budgets, and monitor KPIs. Transform insights into high-ROI displays, trials, and promotions that boost shelf sales and deliver measurable results.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Discover how to establish precise objectives, shopper personas, and actionable in-store strategies. Master visual merchandising planning, budget allocation, vendor management, journey mapping, pilot testing, and KPI monitoring to create scalable activations that drive sales.
Elevify advantages
Develop skills
- ROI-based activation planning: select high-impact in-store actions quickly.
- Shopper journey mapping: create effective snack aisle touchpoints for conversions.
- Visual merchandising for snacks: develop planograms, endcaps, and secondary displays.
- In-store sampling mastery: manage layout, staffing, and conversion tracking.
- Retail KPI tracking: establish KPIs, run pilots, and optimize with data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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