Distribution and Merchandising Course
This comprehensive course equips learners with essential retail strategies for distribution and merchandising, focusing on planograms, shelf optimization, traffic flow management, and impulse zones. Participants will master techniques to maximize sales per linear foot, refine category layouts, and deploy effective displays tailored for cereals, snacks, and beverages, ensuring measurable performance gains in any store setting.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain hands-on skills in category optimization, planogram creation, and shelf space allocation to drive superior sales outcomes. Explore zoning techniques, facings management, SKU blocking, shopper traffic patterns, and impulse buying zones, with targeted strategies for cereals, snacks, and beverages. Develop expertise in key performance indicators, A/B testing protocols, and efficient rollout processes to implement data-informed merchandising solutions across diverse retail environments.
Elevify advantages
Develop skills
- Optimize category space allocation to increase sales efficiency per linear foot through intelligent layouts.
- Design practical planograms that are straightforward to implement and execute rapidly.
- Apply supermarket merchandising strategies for cereals, snacks, and beverages to maximize product movement.
- Leverage shopper traffic patterns and impulse zones to generate higher-margin revenue opportunities.
- Master foundational A/B testing in retail to track KPIs and swiftly deploy successful configurations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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