course on business environment
Master PESTEL analysis, market scanning, and risk assessment for smart home devices. Gain skills to source data, prioritize external factors, and produce actionable executive briefs with strategic recommendations for North American and European markets, turning trends into data-driven decisions.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches structured PESTEL analysis applied to smart home devices, converting research into evidence-based insights. You'll source reliable data, evaluate risks and opportunities, prioritize external factors, and create executive deliverables with recommendations on pricing, sourcing, design, and compliance in North America and Europe.
Elevify advantages
Develop skills
- Conduct PESTEL analysis to produce sharp, evidence-based insights quickly.
- Scan smart home markets to identify EU and US trends, competitors, and growth drivers.
- Assess external risks by rating impact, likelihood, and prioritizing threats.
- Source, verify, and cite data from global databases for managerial use.
- Design executive briefs that transform complex research into actionable slides.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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