STMG Course (Management and Technical Sciences)
The STMG Management and Technical Sciences Course delivers hands-on training in youth retail strategies. Participants gain expertise in customer insights, efficient research methods, targeted marketing initiatives, and optimized store operations, empowering success in contemporary management and administration positions within dynamic retail environments.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This STMG course equips you with practical tools to analyze 15–25-year-old customers, segment youth markets, and create targeted marketing strategies. You'll master quick surveys, persona development, competitor analysis, and straightforward social media and in-store campaigns. Additionally, enhance retail efficiency through defined roles, essential KPIs, affordable digital solutions, and streamlined reporting for informed decision-making.
Elevify advantages
Develop skills
- Gain youth customer insights by segmenting 15–25-year-olds for actionable decisions.
- Conduct fast market research using short surveys, interviews, and social listening.
- Develop lean marketing actions with focused youth campaigns and defined KPIs.
- Master retail operations basics to optimize shifts, inventory, and checkout processes.
- Map local markets by benchmarking competitors and refining value propositions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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