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Introduction to Employer Branding and Reputation Course

Introduction to Employer Branding and Reputation Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

This short, practical course provides the tools to build a strong employer brand and reputation that attracts in-demand talent. Learn to define a compelling EVP, research competitors, and segment audiences with clear personas. Apply a 90-day playbook to optimize channels, content, and referrals, manage online reviews, and track results with simple metrics, dashboards, and experiments for continuous improvement.

Elevify advantages

Develop skills

  • Build a sharp EVP: turn employee experience into clear talent messaging.
  • Run fast talent market audits: benchmark competitors in under an hour.
  • Design high-yield channel plans: target engineers, product, and data talent.
  • Launch a 90-day employer brand playbook: content, referrals, and quick fixes.
  • Manage online reputation: monitor reviews and respond with confident scripts.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students are saying

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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