Web Analytics for Retail and E-commerce Course
This course equips you with advanced web analytics expertise for retail and e-commerce in international contexts. Delve into monitoring cross-border traffic, integrating logistics and customs insights into KPIs, minimizing cart abandonment, and refining revenue strategies based on country-specific factors, currencies, shipping expenses, and payment options. You'll develop practical skills to drive measurable business growth through data-driven decisions and optimized performance tracking.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain mastery in web analytics tailored for retail and e-commerce, emphasizing international traffic patterns, conversion rates, and revenue metrics. Track multi-channel campaigns, integrate logistics data, evaluate shipping and customs effects, dissect checkout processes, and create intuitive dashboards with key performance indicators. Conclude with a hands-on optimization guide ready for immediate use to enhance performance across global markets.
Elevify advantages
Develop skills
- Cross-border traffic analytics: Analyze sessions, users, and country-specific KPIs.
- Conversion and revenue KPIs: Calculate rates, average order value, and net revenue per market.
- Logistics-integrated analytics: Connect shipping, duties, and customs data to sales performance.
- Checkout and payment analysis: Monitor funnels, failures, and abandonment rates by country.
- Optimization playbook: Create tests, KPIs, and reports tailored for international trade teams.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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