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Web Analytics for Retail and E-commerce Course

Web Analytics for Retail and E-commerce Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

Gain mastery in web analytics tailored for retail and e-commerce, emphasizing international traffic patterns, conversion rates, and revenue metrics. Track multi-channel campaigns, integrate logistics data, evaluate shipping and customs effects, dissect checkout processes, and create intuitive dashboards with key performance indicators. Conclude with a hands-on optimization guide ready for immediate use to enhance performance across global markets.

Elevify advantages

Develop skills

  • Cross-border traffic analytics: Analyze sessions, users, and country-specific KPIs.
  • Conversion and revenue KPIs: Calculate rates, average order value, and net revenue per market.
  • Logistics-integrated analytics: Connect shipping, duties, and customs data to sales performance.
  • Checkout and payment analysis: Monitor funnels, failures, and abandonment rates by country.
  • Optimization playbook: Create tests, KPIs, and reports tailored for international trade teams.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students are saying

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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