Business Internationalization Strategy Course
Gain expertise in expanding your business globally through a comprehensive internationalization strategy. Select promising markets, tailor your marketing mix, choose reliable partners, streamline logistics, mitigate risks, and monitor performance with KPIs to achieve profitable growth across international borders.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course provides a step-by-step guide to selecting international markets, identifying target customers, and positioning your brand. You'll learn to customize products, pricing, distribution, and promotion strategies, select optimal entry methods and partners, handle logistics and paperwork, and manage risks using KPIs, financial tools, and compliance measures for immediate application.
Elevify advantages
Develop skills
- Market selection: Identify high-potential countries using efficient research methods.
- Entry mode strategy: Select and negotiate optimal partners and channels overseas.
- Export operations: Manage logistics, Incoterms, and documentation for seamless shipments.
- Risk control: Address currency, regulatory, and operational risks in foreign markets.
- Go-to-market mix: Customize product, price, place, and promotion for local markets.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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