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Consumer Behavior in Economics Course

Consumer Behavior in Economics Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course equips you with tools to decode why consumers pick everyday, upscale, or green refill cleaning products and how to shape their decisions. Master analyzing price sensitivity, creating behavior-driven segments, conducting A/B tests, monitoring metrics like retention and customer lifetime value, and converting insights into effective, data-backed marketing strategies for rapid results.

Elevify advantages

Develop skills

  • Develop customer segments based on behavior for eco-friendly cleaning markets.
  • Create efficient surveys, polls, and social media monitoring to reveal purchase drivers.
  • Use behavioral economics principles for pricing, promotion, and positioning green products.
  • Set up A/B and multivariate tests to refine messaging, pricing, and product bundles.
  • Analyze elasticity, retention rates, and CLV to measure marketing effectiveness.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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