Consumer Behavior in Economics Course
Dive into consumer behavior economics centered on sustainable products. Gain skills in buyer segmentation, price sensitivity analysis, A/B testing design, and leveraging behavioral data for smart, profitable marketing and product strategies that drive business success.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course equips you with tools to decode why consumers pick everyday, upscale, or green refill cleaning products and how to shape their decisions. Master analyzing price sensitivity, creating behavior-driven segments, conducting A/B tests, monitoring metrics like retention and customer lifetime value, and converting insights into effective, data-backed marketing strategies for rapid results.
Elevify advantages
Develop skills
- Develop customer segments based on behavior for eco-friendly cleaning markets.
- Create efficient surveys, polls, and social media monitoring to reveal purchase drivers.
- Use behavioral economics principles for pricing, promotion, and positioning green products.
- Set up A/B and multivariate tests to refine messaging, pricing, and product bundles.
- Analyze elasticity, retention rates, and CLV to measure marketing effectiveness.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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Giulio CarloDigital Marketing Student
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