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Market Research Data Processing & Analysis Course

Market Research Data Processing & Analysis Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

Gain essential skills in market research data processing and analysis through this concise, hands-on course. You'll learn to clean disorganized survey data, construct dependable variables, perform descriptive statistics, identify satisfaction drivers via modeling, and segment NPS categories. Delve into text analysis for open-ended responses, produce compelling visual summaries, and transform insights into succinct, actionable recommendations with professional reports.

Elevify advantages

Develop skills

  • Master NPS segmentation: efficiently classify, profile, and compare customer segments.
  • Excel at survey data cleaning: address missing values, outliers, and inconsistent categories swiftly.
  • Conduct practical driver analysis: identify key satisfaction factors using straightforward statistics.
  • Perform lean text analytics: derive themes, sentiment, and key quotes from open responses.
  • Craft insight-to-action reports: convert findings into precise, metrics-driven recommendations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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