Market Research Data Processing & Analysis Course
This course equips you to handle market research data from raw CSV files to actionable BI insights. Master cleaning and modeling NPS data, customer segmentation, open comment analysis, and converting satisfaction drivers into effective dashboards, personas, and practical recommendations. Perfect for turning complex data into clear business value in a streamlined format.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain essential skills in market research data processing and analysis through this concise, hands-on course. You'll learn to clean disorganized survey data, construct dependable variables, perform descriptive statistics, identify satisfaction drivers via modeling, and segment NPS categories. Delve into text analysis for open-ended responses, produce compelling visual summaries, and transform insights into succinct, actionable recommendations with professional reports.
Elevify advantages
Develop skills
- Master NPS segmentation: efficiently classify, profile, and compare customer segments.
- Excel at survey data cleaning: address missing values, outliers, and inconsistent categories swiftly.
- Conduct practical driver analysis: identify key satisfaction factors using straightforward statistics.
- Perform lean text analytics: derive themes, sentiment, and key quotes from open responses.
- Craft insight-to-action reports: convert findings into precise, metrics-driven recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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