Product Marketing Course
This course equips you with practical tools to excel in product marketing, from positioning and personas to launches and metrics.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Product Marketing Course provides a quick, practical framework to clarify your value proposition, develop precise personas, and assess competitors so your product stands out. Learn to create channel-specific messaging, plan and execute targeted launches, and establish metrics that monitor activation, retention, and time-to-insight, allowing you to iterate with confidence and scale effective go-to-market strategies.
Elevify advantages
Develop skills
- Quick competitor analysis: identify gaps and refine product positioning.
- Persona research in hours: transform public data into clear, testable targets.
- Value proposition design: develop evidence-based, differentiated product messaging.
- Channel-ready copy: write high-converting website, email, and social messages.
- Lean GTM playbooks: plan, launch, and iterate product releases with clear KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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