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Strategic Marketing and Communications Course

Strategic Marketing and Communications Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

Gain hands-on skills in customer segmentation, value propositions, and buyer personas for eco-friendly home goods. Master unified brand positioning, message frameworks, and integrated plans for paid, PR, CRM, and social channels. Implement KPIs, dashboards, and governance structures to ensure aligned, trackable campaigns.

Elevify advantages

Develop skills

  • Integrated channel planning: develop cohesive paid, CRM, PR, and social strategies.
  • Customer segmentation: create targeted personas and compelling value propositions.
  • Unified brand messaging: craft consistent positioning and message frameworks.
  • Marketing analytics: select effective KPIs, dashboards, and tests for ROI.
  • Governance and workflows: establish roles, processes, and playbooks for execution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students are saying

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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