Marketing & Market Research Course
This course covers the complete marketing process, including market research, customer profiling, competitor evaluation, and strategic planning. Participants learn to leverage data for robust strategies, enhance product positioning, and transform slow sales into quantifiable growth across diverse markets.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain skills to define market scope, assess competitors, segment consumers, and identify sales issues for sustainable cleaning products in Latin America. Apply data from reports, social media, and retail sources to develop strategies, refine positioning, and create a 90-day plan featuring KPIs, tests, and professional deliverables.
Elevify advantages
Develop skills
- Conduct efficient market research using data for emerging markets.
- Analyze competitors' pricing, distribution, and branding strategies.
- Develop precise customer personas and purchase behavior insights.
- Diagnose sales slowdowns with minimal data resources.
- Design 90-day go-to-market plans including KPIs and experiments.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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