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Market Positioning Course

Market Positioning Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Market Positioning Course shows you how to analyze the Canadian ready-to-drink iced coffee landscape, identify high-potential segments, and build precise consumer personas. Learn to craft sharp value propositions, credible product positioning, and aligned product, price, place, and promotion decisions, while assessing risk, tracking performance, and iterating quickly for stronger, more resilient launches.

Elevify advantages

Develop skills

  • Target segment design: quickly define RTD iced coffee buyer personas.
  • Market scan: run fast competitive and trend audits for RTD iced coffee.
  • Positioning craft: build sharp value props and credible RTD product claims.
  • Marketing mix setup: align product, price, place, and promotion to positioning.
  • Performance tracking: monitor KPIs and iterate RTD positioning with data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students are saying

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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