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Customer Loyalty & Retention Course

Customer Loyalty & Retention Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course teaches strategies to convert initial beauty product buyers into loyal repeat customers using targeted personalization, attractive loyalty perks, and incentive programs without discounts. Participants will learn to chart the customer journey from day 0 to 180, manage email, SMS, and website campaigns, create cost-effective loyalty initiatives, evaluate essential retention indicators, and implement a 90-day action plan to increase repeat sales and customer lifetime value.

Elevify advantages

Develop skills

  • Design effective loyalty programs with tiers, rewards, and rules to increase repeat purchases.
  • Personalize customer offers using purchase history to suggest products and samples.
  • Map out retention journeys covering 0-180 day touchpoints to encourage repurchases.
  • Analyze retention data including cohorts, CLTV, churn rates, and promotion results.
  • Execute rapid A/B tests on email subjects, rewards, and timing for immediate improvements.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students are saying

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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