Consumer Psychology Course
4/5
Gain expertise in consumer psychology for marketing success. Master cognitive biases, ethical persuasion techniques, and data-driven onboarding to enhance acquisition, engagement, and retention, particularly for subscription and wellness offerings. Discover practical applications in user research, segmentation, ad copy, and flow design to drive ROI and customer satisfaction.

4.0 in rating
4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course explores how consumers make decisions on clicks, trials, and subscriptions. Delve into motivation, behavioral science, user research, profiling, onboarding, and engagement strategies. Cover cognitive biases, pricing tactics, and campaigns with ethical design and metrics for better retention in digital products.
Elevify advantages
Develop skills
- Apply cognitive biases to create ethical pricing, trial, and subscription experiences.
- Convert user research into precise wellness segments for improved targeting and returns.
- Develop compelling ad and landing page copy leveraging motivation and social proof.
- Build onboarding and 7-day engagement flows to increase activation and retention rates.
- Track behavioral outcomes using key performance indicators, steering clear of manipulative patterns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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