Visual Merchandising Training
This course teaches visual merchandising techniques to convert store traffic into higher sales. Participants learn to create effective layouts, captivating window displays, and in-store setups aligned with marketing campaigns, improving conversion rates and average transaction values for fashion and retail professionals.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Visual Merchandising Training equips you with skills to design store layouts, direct customer traffic, and develop zones that enhance sales and basket size. Master seasonal window designs, striking focal tables and walls, plus strategic use of lighting, color, props, and signage—all tied to measurable KPIs. Includes ready-to-use templates, research resources, and standards applicable in any fashion retail setting.
Elevify advantages
Develop skills
- Plan store layouts to optimize customer flow and boost conversions.
- Design seasonal windows with storytelling to attract shoppers.
- Connect visual displays to KPIs like traffic, UPT, and sales.
- Style focal tables and walls to encourage add-on purchases.
- Conduct A/B tests to refine merchandising using retail metrics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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