Territorial Marketing Training
This course teaches territorial marketing strategies to draw tourists and investors. Participants learn audience segmentation, value proposition development, channel selection, KPI tracking, and stakeholder coordination to create effective, data-driven campaigns that boost visitation, investment, jobs, and sustainable regional growth.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain skills in territorial marketing to craft compelling place offers for visitors and investors, segment key audiences, and build value propositions emphasizing assets, incentives, and experiences. Master channel selection, campaign and FAM trip planning, stakeholder coordination, risk management, and KPI monitoring using dashboards, timelines, and reports.
Elevify advantages
Develop skills
- Design territorial KPIs to create clear tourism and investor metrics quickly.
- Conduct competitive region analysis to benchmark counties and identify growth opportunities.
- Profile audiences by segmenting tourists and investors using data-driven personas.
- Develop territory value propositions with targeted messaging for visitors and investors.
- Plan actionable campaigns by mapping channels, budgets, and stakeholder roles.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course