Strategic Marketing and Communications Course
This course equips you with strategic marketing and communications expertise for contemporary brands. Delve into customer segmentation, value propositions, cohesive messaging, multi-channel strategies, and performance metrics to craft campaigns that boost awareness, engagement, and quantifiable growth in sustainable product markets.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain hands-on skills in customer segmentation, value propositions, and buyer personas for eco-friendly home goods. Master unified brand positioning, message frameworks, and integrated plans for paid, PR, CRM, and social channels. Implement KPIs, dashboards, and governance structures to ensure aligned, trackable campaigns.
Elevify advantages
Develop skills
- Integrated channel planning: develop cohesive paid, CRM, PR, and social strategies.
- Customer segmentation: create targeted personas and compelling value propositions.
- Unified brand messaging: craft consistent positioning and message frameworks.
- Marketing analytics: select effective KPIs, dashboards, and tests for ROI.
- Governance and workflows: establish roles, processes, and playbooks for execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course