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Strategic Marketing and Communications Course

Strategic Marketing and Communications Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

Gain hands-on skills in customer segmentation, value propositions, and buyer personas for eco-friendly home goods. Master unified brand positioning, message frameworks, and integrated plans for paid, PR, CRM, and social channels. Implement KPIs, dashboards, and governance structures to ensure aligned, trackable campaigns.

Elevify advantages

Develop skills

  • Integrated channel planning: develop cohesive paid, CRM, PR, and social strategies.
  • Customer segmentation: create targeted personas and compelling value propositions.
  • Unified brand messaging: craft consistent positioning and message frameworks.
  • Marketing analytics: select effective KPIs, dashboards, and tests for ROI.
  • Governance and workflows: establish roles, processes, and playbooks for execution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Correctional System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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