Sports Event Marketing Course
This course teaches comprehensive sports event marketing, covering audience research, sponsorship strategies, budget-conscious planning, promotional tactics across social and digital platforms, and performance tracking with KPIs and reports to enhance retention, registrations, revenue, and brand growth for local sports events.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain skills in researching local sports events, crafting sponsor value propositions and packages, managing timelines and budgets, executing promotions via social, community, and digital channels, setting KPIs, measuring outcomes, and producing reports to foster event growth and sponsor loyalty.
Elevify advantages
Develop skills
- Research sports audiences by segmenting local fans, teams, and sponsors efficiently.
- Create sponsorship packages with ROI-focused tiers and compelling presentations.
- Plan low-budget event activations including timelines, volunteers, and key touchpoints.
- Develop content and social media strategies to boost registrations via targeted campaigns.
- Analyze post-event data to report KPIs, demonstrate sponsor value, and increase renewals.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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