Sentiment Analysis Course
Gain expertise in sentiment analysis for marketing by gathering authentic customer feedback, preparing and labeling data, identifying brand themes, and leveraging insights for precise positioning, enhanced messaging, and performance-boosting, data-informed campaigns that drive results.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This focused Sentiment Analysis Course teaches defining precise research scopes, gathering and readying public text data while adhering to privacy standards, labeling sentiment via uniform methods, employing automated and combined techniques, identifying brand themes, converting verified insights to actions, measuring effects with basic metrics, and creating plans for expandable sentiment tracking.
Elevify advantages
Develop skills
- Build sentiment datasets by collecting, cleaning, and structuring public text data efficiently.
- Label sentiment reliably using clear rules and validating manual versus automated tags.
- Extract brand-specific themes by grouping comments into topics and quantifying sentiment.
- Convert insights into action by transforming sentiment gaps into targeted marketing strategies.
- Validate findings through robustness checks and A/B tests to inform campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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