Nudging in Marketing Course
This course teaches how to use nudging techniques in marketing to promote healthier grocery choices. Participants learn behavioral economics principles, digital choice architecture, and A/B testing methods. They design ethical nudges for e-commerce stages like search, product pages, cart, and checkout, tailored to shopper behavior in Indonesia while maintaining user trust and respecting local constraints.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Explore designing ethical nudges to steer shoppers to healthier groceries in Indonesia. Cover behavioral biases, digital choice architecture, and tactics for search, product pages, cart, and checkout. Master A/B testing, impact metrics, and high-impact implementations that honor user trust and local rules.
Elevify advantages
Develop skills
- Design behavioral nudges for e-commerce platforms.
- Apply decision biases like defaults and framing.
- Optimize digital choice architecture with visuals.
- Run A/B tests to measure and scale nudges.
- Nudge ethically with transparency and trust.
Suggested summary
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