Nudging in Marketing Course
This course teaches how to use nudging techniques in marketing to promote healthier grocery choices. Participants learn behavioral economics principles, digital choice architecture, and A/B testing methods. They design ethical nudges for e-commerce stages like search, product pages, cart, and checkout, tailored to shopper behavior in Indonesia while maintaining user trust and respecting local constraints.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Explore designing ethical nudges to steer shoppers to healthier groceries in Indonesia. Cover behavioral biases, digital choice architecture, and tactics for search, product pages, cart, and checkout. Master A/B testing, impact metrics, and high-impact implementations that honor user trust and local rules.
Elevify advantages
Develop skills
- Design behavioral nudges for e-commerce platforms.
- Apply decision biases like defaults and framing.
- Optimize digital choice architecture with visuals.
- Run A/B tests to measure and scale nudges.
- Nudge ethically with transparency and trust.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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Giulio CarloDigital Marketing Student
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