Media Buying Course
This course equips you with hands-on skills to master media buying for eco-friendly campaigns targeting Canadian shoppers, focusing on audience research, multi-channel strategies, budgeting, optimization, and performance tracking to drive profitable growth.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Media Buying Course provides a practical, fast-paced path to plan and run profitable campaigns for Canadian eco-friendly shoppers. Learn audience research, targeting, and channel selection across Meta, Google, TikTok, YouTube, programmatic, and CTV. Build budgets, choose bidding strategies, set up tracking, define KPIs, forecast results, and optimize creative, funnels, and landing pages for higher ROAS and sustainable growth.
Elevify advantages
Develop skills
- Audience targeting mastery: pinpoint eco-conscious Canadian shoppers fast.
- Channel mix strategy: choose Meta, Google, TikTok and CTV for ROI.
- Budget and bidding control: allocate $10K and pick winning bid models.
- Creative and funnel design: align ads, copy and landing pages to convert.
- KPI tracking and optimization: set CPA, ROAS goals and scale top performers.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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