Marketing Product Manager Training
Master Marketing Product Manager skills: define sharp positioning, segment customers, craft value propositions, build pricing and go-to-market plans, and use analytics and experiments to drive acquisition, activation, retention, and revenue growth for B2B SaaS workflow tools.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This practical training equips you to grasp B2B SaaS segments, identify customer pain points, and create compelling value propositions and messaging. You'll research markets and competitors, develop pricing and packaging strategies, create a targeted 6-month go-to-market plan, and implement analytics, testing, and feedback systems to confidently launch, refine, and scale workflow tools.
Elevify advantages
Develop skills
- Strategic positioning: craft sharp B2B SaaS messaging that wins deals fast.
- Customer insight: turn pain points into segments, JTBD, and priority use cases.
- Go-to-market planning: build a focused 6-month plan across acquisition and retention.
- Pricing strategy: design, test, and communicate clear mid-market SaaS pricing.
- Analytics and testing: set up metrics, run A/B tests, and report impact quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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