Marketing Plan Phases Course
Gain mastery over all stages of marketing planning, from market analysis and personas to positioning, channel selection, pricing, KPIs, and execution guides. This equips modern marketing teams and agencies to create data-backed campaigns that boost revenue effectively.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course delivers a straightforward, phased approach to market research, segment and persona definition, positioning and value proposition development, and achievable target setting for business and sales funnels. Participants learn channel selection, experiment design, dashboard creation, and insight-to-initiative conversion with plug-and-play templates, tools, and playbooks for instant use.
Elevify advantages
Develop skills
- Develop data-driven marketing goals and KPI dashboards to drive SaaS growth.
- Create precise positioning, value propositions, and messaging for small marketing agencies.
- Build effective customer personas and buyer journeys to direct campaigns.
- Select and prioritize growth channels with ICE/RICE frameworks and agency playbooks.
- Convert strategies into action using clear roadmaps, experiments, and KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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