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Marketing Plan Phases Course

Marketing Plan Phases Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course delivers a straightforward, phased approach to market research, segment and persona definition, positioning and value proposition development, and achievable target setting for business and sales funnels. Participants learn channel selection, experiment design, dashboard creation, and insight-to-initiative conversion with plug-and-play templates, tools, and playbooks for instant use.

Elevify advantages

Develop skills

  • Develop data-driven marketing goals and KPI dashboards to drive SaaS growth.
  • Create precise positioning, value propositions, and messaging for small marketing agencies.
  • Build effective customer personas and buyer journeys to direct campaigns.
  • Select and prioritize growth channels with ICE/RICE frameworks and agency playbooks.
  • Convert strategies into action using clear roadmaps, experiments, and KPIs.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students are saying

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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