Marketing Plan Fundamentals Course
Master marketing plan fundamentals by building a complete strategy for an eco-friendly bottle brand. Conduct market analysis, customer research, develop 4Ps strategies, set KPIs, and create actionable plans adaptable to any product for growth and measurable results.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Learn to create a focused, data-driven marketing plan for growing eco-friendly reusable bottle sales. Cover market trends, regulations, objectives, KPIs, and positioning. Practice customer research, segmentation, competitor analysis, and develop a 6–12 month roadmap with budgets, timelines, templates, and tracking for testing, optimizing, and scaling.
Elevify advantages
Develop skills
- Build data-driven marketing plans for eco-friendly reusable bottles.
- Define buyer personas and customer journeys for sustainable product launches.
- Craft 4Ps strategies and pricing for circular, plastic-reducing brands.
- Create 6–12 month action plans with budgets, timelines, and campaign briefs.
- Set SMART marketing KPIs and simple dashboards to track sales and ROI.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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