Marketing Performance & Control Course
This course teaches mastery of marketing performance metrics like ROI and ROAS. Students build realistic datasets, create dashboards, benchmark channels, optimize budgets, and produce executive reports. Practical skills include calculating CPA and break-even points, planning tests, and driving quarterly improvements for confident revenue growth.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Master key performance metrics, build datasets, and compute ROI, ROAS, CPA, and break-even points confidently. Benchmark channels, design dashboards, and craft executive reports for optimal budget decisions. Develop skills to communicate results, plan tests, and boost performance quarterly.
Elevify advantages
Develop skills
- Build ROI dashboards from raw channel data for executive insights.
- Calculate CPA, ROAS, and ROI to assess channel profitability.
- Design budget reallocations using guardrails and testing.
- Apply benchmarks and funnel data to compare channels and set targets.
- Communicate performance via concise CEO reports with actions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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