Marketing Mix Course
This course equips you with comprehensive skills in the marketing mix for innovative products, covering pricing strategies, promotional campaigns, distribution channels, and launch metrics. Develop customer personas, refine positioning, create a detailed 6-month go-to-market plan, and leverage data analytics to drive revenue growth and customer retention effectively.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain expertise in defining target market segments, designing standout product and app experiences, and establishing competitive pricing based on costs, margins, and rivals. Master promotion strategies, customer acquisition and retention techniques, optimal channel choices, and integrate all into a robust 6-month launch strategy featuring KPIs, dashboards, and experiments for rapid performance gains.
Elevify advantages
Develop skills
- Data-driven pricing: Establish profitable and competitive prices using real-world scenarios.
- Target market insights: Create detailed personas, market segments, and swift competitor analyses.
- Channel strategy: Select and refine direct-to-consumer, retail, and marketplace distribution channels.
- High-impact promotion: Develop key performance indicators, ad testing frameworks, and cost-effective customer acquisition strategies.
- Launch optimization: Build a 6-month roadmap with metrics, testing protocols, and risk mitigation plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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