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Marketing Budget Management Course

Marketing Budget Management Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

This focused course teaches planning, allocating, and optimizing marketing budgets across acquisition and retention channels with financial targets, benchmarks, and templates. Gain expertise in funnel mapping, ROAS and CAC setting, test design, pilot management, fraud prevention, and building measurement systems that connect spend to revenue for assured reallocations and growth achievement.

Elevify advantages

Develop skills

  • Build ROI-driven marketing budgets by converting revenue goals into smart channel allocations.
  • Optimize cross-channel spending by reallocating quickly using ROAS, CAC, and defined rules.
  • Design and measure tests by launching lean experiments with robust statistics and safeguards.
  • Map funnel roles by channel to align search, social, SEO, email, and influencers effectively.
  • Set up tracking and dashboards to connect ad spend to revenue, LTV, and payback periods.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Correctional System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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