Marketing Budget Management Course
Master marketing budget management using proven frameworks for channel planning, ROAS-based allocation, testing, and attribution. Develop skills to establish KPIs, optimize spending across paid and organic channels, and link every dollar to tangible growth outcomes with confidence.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This focused course teaches planning, allocating, and optimizing marketing budgets across acquisition and retention channels with financial targets, benchmarks, and templates. Gain expertise in funnel mapping, ROAS and CAC setting, test design, pilot management, fraud prevention, and building measurement systems that connect spend to revenue for assured reallocations and growth achievement.
Elevify advantages
Develop skills
- Build ROI-driven marketing budgets by converting revenue goals into smart channel allocations.
- Optimize cross-channel spending by reallocating quickly using ROAS, CAC, and defined rules.
- Design and measure tests by launching lean experiments with robust statistics and safeguards.
- Map funnel roles by channel to align search, social, SEO, email, and influencers effectively.
- Set up tracking and dashboards to connect ad spend to revenue, LTV, and payback periods.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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