Legal Marketing Course
Master legal marketing for business law firms. Gain skills in market research, positioning, SEO, content creation, LinkedIn strategies, email campaigns, and ethical compliance to attract high-quality business clients and demonstrate clear ROI on every marketing effort. This course equips you with practical tools to build a strong digital presence while adhering to U.S. legal ethics.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Legal Marketing Course reveals how small and mid-sized U.S. businesses select law firms, and guides you in establishing a robust digital footprint using SEO, directories, and compelling website content. You will learn to identify ideal clients, structure services and pricing, strategize content, email, and events on a practical budget, monitor performance, and ensure full compliance with U.S. legal ethics and regulations.
Elevify advantages
Develop skills
- Legal market research: map business needs, competitors, and buyer journeys quickly.
- Law firm SEO and tracking: enhance local visibility and measure client acquisition.
- Service packaging: create fixed-fee offers and clear value propositions for firms.
- Legal content and LinkedIn: develop webinars, articles, and social posts that convert.
- Ethical legal marketing: implement U.S. bar rules for compliant, effective campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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