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Integrated Marketing Communications Course

Integrated Marketing Communications Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course equips you with a practical framework for creating unified marketing campaigns in sustainable fashion. Master brand positioning, message development, and content adaptation for paid, owned, retail, PR, and social media. Apply ready-to-use templates, governance structures, and 12-week planning tools to coordinate teams, monitor key performance indicators, prevent misleading claims, and deliver reliable, quantifiable results efficiently.

Elevify advantages

Develop skills

  • Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
  • Master brand positioning through sharp promises, message pillars, and tone of voice.
  • Create audience segments with detailed personas, journeys, and priority targets.
  • Align paid, owned, PR, retail, and social channels around a unified core story.
  • Implement governance frameworks, workflows, asset rules, and KPIs for reliable execution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Correctional System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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