Integrated Marketing Communications Course
Gain expertise in integrated marketing communications tailored for sustainable fashion brands. Develop detailed buyer personas, refine brand positioning, design comprehensive 3-month campaigns, synchronize multiple channels, and leverage practical templates, KPI tracking, and governance tools to achieve consistent and impactful marketing outcomes that support long-term growth.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course equips you with a practical framework for creating unified marketing campaigns in sustainable fashion. Master brand positioning, message development, and content adaptation for paid, owned, retail, PR, and social media. Apply ready-to-use templates, governance structures, and 12-week planning tools to coordinate teams, monitor key performance indicators, prevent misleading claims, and deliver reliable, quantifiable results efficiently.
Elevify advantages
Develop skills
- Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
- Master brand positioning through sharp promises, message pillars, and tone of voice.
- Create audience segments with detailed personas, journeys, and priority targets.
- Align paid, owned, PR, retail, and social channels around a unified core story.
- Implement governance frameworks, workflows, asset rules, and KPIs for reliable execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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