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Head of Marketing Course

Head of Marketing Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Head of Marketing Course provides a practical guide to lead growth for a US home decor e-commerce brand. You will learn to analyze market data, define positioning and customer segments, develop strategies for brand, influencers, PR, SEO, content, social media, email, and loyalty programs, and link them to key metrics, budgets, and a 90-day implementation plan ready for immediate use.

Elevify advantages

Develop skills

  • Strategic positioning: craft sharp value propositions and personas for home decor brands.
  • Performance media leadership: scale paid search and social while protecting customer acquisition costs.
  • Organic growth playbook: apply fast SEO, content, and social tactics for e-commerce.
  • CRM and retention mastery: design high-impact lifecycle, loyalty, and email flows.
  • CMO-level analytics: build KPI dashboards, budgets, and 90-day execution plans.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students are saying

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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