Fundamental Marketing Course
Gain expertise in essential marketing principles through practical tools for pricing strategies, market segmentation, channel selection, and campaign management. Using a real reusable bottle brand example, practice research techniques, performance tracking, and promotional tactics that you can implement right away in your professional role.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course offers a straightforward, actionable framework for analyzing competitors and pricing, identifying market segments, developing compelling value propositions, and selecting optimal channels in the Canadian market. Participants will master setting effective price structures, executing efficient campaigns via email, social media, influencers, and paid advertising, monitoring key performance indicators, and creating ready-to-use plan templates applicable to actual products.
Elevify advantages
Develop skills
- Conduct rapid data-driven market, pricing, and competitor analysis online.
- Develop Canadian pricing tiers, promotions, and value-based offers that drive sales.
- Identify target segments and create precise value propositions.
- Select optimal combinations of direct-to-consumer, marketplace, and retail channels for maximum profitability.
- Execute efficient email, social media, and paid advertising campaigns with defined key performance indicators.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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