Distribution Channels Course
This course equips you with essential skills for managing distribution channels in consumer packaged goods marketing. You will learn to select optimal channels, create effective fulfillment networks, manage logistics expenses, monitor performance indicators, expand market presence, safeguard profitability, and elevate customer satisfaction through strategic distribution practices.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain a comprehensive overview of product distribution from production to consumer. Master channel selection, conflict resolution, and financial modeling including margins, costs, and returns. Delve into e-commerce, retail, wholesale, marketplaces, network planning, third-party logistics, key metrics, and optimization techniques to develop efficient, profitable strategies swiftly.
Elevify advantages
Develop skills
- Design omnichannel distribution networks to reduce costs while maintaining service levels.
- Select optimal channels by balancing reach, brand control, risk, and return on investment.
- Optimize logistics KPIs to improve fill rates, minimize stockouts, and accelerate deliveries.
- Model channel economics including margins, slotting fees, and accurate cost-to-serve.
- Implement partnerships and systems such as 3PLs, warehouse management, order management, and marketplace integrations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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