Customer Loyalty & Retention Course
Gain expertise in building customer loyalty and retention for beauty brands. Discover how to craft profitable loyalty programs, tailor personalized offers based on buying history, outline the full 0-180 day customer path, conduct A/B testing on campaigns, and monitor critical metrics like repeat purchase rates, customer lifetime value, and churn to drive sustainable growth and higher returns.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches strategies to convert initial beauty product buyers into loyal repeat customers using targeted personalization, attractive loyalty perks, and incentive programs without discounts. Participants will learn to chart the customer journey from day 0 to 180, manage email, SMS, and website campaigns, create cost-effective loyalty initiatives, evaluate essential retention indicators, and implement a 90-day action plan to increase repeat sales and customer lifetime value.
Elevify advantages
Develop skills
- Design effective loyalty programs with tiers, rewards, and rules to increase repeat purchases.
- Personalize customer offers using purchase history to suggest products and samples.
- Map out retention journeys covering 0-180 day touchpoints to encourage repurchases.
- Analyze retention data including cohorts, CLTV, churn rates, and promotion results.
- Execute rapid A/B tests on email subjects, rewards, and timing for immediate improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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