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Integrated Marketing Communication Plan Course

Integrated Marketing Communication Plan Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Integrated Marketing Communications Plan Course shows you how to define precise target segments for wellness apps, build clear personas, and map customer journeys from awareness to retention. Learn to set SMART objectives, craft strong positioning and messaging, choose and integrate high-impact channels, plan a 6-month calendar, allocate budget, track KPIs, and optimize performance with practical, ready-to-use templates.

Elevify advantages

Develop skills

  • Audience segmentation: define data-driven personas and journeys for wellness apps.
  • Channel strategy: design paid, owned, and social mixes that convert fast.
  • IMC planning: build a 6-month cross-channel calendar with clear KPIs.
  • Budget and analytics: allocate spend, track KPIs, and optimize performance.
  • Positioning and messaging: craft value propositions and test winning messages.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Correctional System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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