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4As of Marketing Course

4As of Marketing Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

The 4As of Marketing Course provides a quick, practical framework to increase awareness, influence brand perception, encourage action, and target your audience accurately. Discover how to create experiments, monitor key metrics, refine sales funnels, establish trust through evidence-backed communication, and develop a targeted 90-day strategy that secures approval and achieves quantifiable expansion for a Canadian DTC skincare brand.

Elevify advantages

Develop skills

  • Conversion funnel design: address drop-offs quickly using established UX and promotional strategies.
  • Retention playbooks: develop high-ROI email, SMS, loyalty, and subscription sequences.
  • Audience segmentation: convert data into distinct skincare buyer profiles and KPIs.
  • Marketing experiments: conduct GA4-based A/B tests and report ROAS confidently.
  • 90-day growth roadmap: focus on 4A initiatives and share successes with leadership.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Correctional System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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