4 to 360h flexible workload
certificate valid in your country
What will I learn?
The 4As of Marketing Course provides a quick, practical framework to increase awareness, influence brand perception, encourage action, and target your audience accurately. Discover how to create experiments, monitor key metrics, refine sales funnels, establish trust through evidence-backed communication, and develop a targeted 90-day strategy that secures approval and achieves quantifiable expansion for a Canadian DTC skincare brand.
Elevify advantages
Develop skills
- Conversion funnel design: address drop-offs quickly using established UX and promotional strategies.
- Retention playbooks: develop high-ROI email, SMS, loyalty, and subscription sequences.
- Audience segmentation: convert data into distinct skincare buyer profiles and KPIs.
- Marketing experiments: conduct GA4-based A/B tests and report ROAS confidently.
- 90-day growth roadmap: focus on 4A initiatives and share successes with leadership.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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