4 to 360h flexible workload
certificate valid in your country
What will I learn?
The 4Ps of Marketing Course provides a quick, practical framework to research local audiences, define a compelling subscription offer, and structure smart pricing tiers that convert. You will learn how to select effective channels, design a smooth user journey, and plan low-budget campaigns, then integrate everything into a focused go-to-market plan with clear KPIs and simple dashboards to track real results.
Elevify advantages
Develop skills
- Local market research: quickly uncover small business needs and segments.
- Value proposition design: craft crisp offers and MVPs that convert fast.
- Pricing strategy: build smart tiers, trials, and anchors for subscriptions.
- Channel and journey mapping: plan low-cost paths from awareness to retention.
- Go-to-market planning: align 4Ps into a lean, testable launch roadmap.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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