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Consumer Psychology Course

Consumer Psychology Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course explores how consumers make decisions on clicks, trials, and subscriptions. Delve into motivation, behavioral science, user research, profiling, onboarding, and engagement strategies. Cover cognitive biases, pricing tactics, and campaigns with ethical design and metrics for better retention in digital products.

Elevify advantages

Develop skills

  • Apply cognitive biases to create ethical pricing, trial, and subscription experiences.
  • Convert user research into precise wellness segments for improved targeting and returns.
  • Develop compelling ad and landing page copy leveraging motivation and social proof.
  • Build onboarding and 7-day engagement flows to increase activation and retention rates.
  • Track behavioral outcomes using key performance indicators, steering clear of manipulative patterns.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Correctional System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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