4 to 360h flexible workload
certificate valid in your country
What will I learn?
This A/B Testing Course shows you how to define clear goals, choose the right metrics for subscription growth, and design reliable experiments that deliver trustworthy results. Learn hypothesis writing, randomization, power and sample size, data quality checks, and practical statistical analysis so you can interpret outcomes confidently and turn test insights into precise, data-driven product and growth decisions.
Elevify advantages
Develop skills
- Design high-impact A/B tests: craft sharp hypotheses and smart randomization.
- Choose winning metrics: align test KPIs to acquisition, retention, and revenue.
- Calculate sample size and power fast using clear formulas and R/Python snippets.
- Analyze results with confidence: lifts, CIs, and the right statistical tests.
- Turn test data into decisions: clear reports, rollout calls, and next-step plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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