web strategy training
Master web strategy for B2B SaaS companies. Learn to audit your website, establish 3-year KPIs, analyze competitors, and develop a roadmap covering SEO, CRO, content, and lead generation. Align marketing, sales, and product teams to achieve consistent pipeline growth and reliable results.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches you to create a clear 3-year roadmap transforming your website into a growth engine. Set realistic KPIs, audit your site, benchmark competitors, and prioritize initiatives in SEO, content, UX, CRO, and automation. Apply practical frameworks, governance, and measurement techniques immediately, even with limited resources.
Elevify advantages
Develop skills
- Develop web strategy roadmaps: create phased 3-year B2B SaaS growth plans quickly.
- Optimize conversions: audit user flows, reduce friction, and improve lead quality fast.
- Design KPIs and dashboards: set key metrics and establish regular reporting cycles.
- Build SEO and content strategies: organize site structure, clusters, and topics for traffic growth.
- Foster cross-functional alignment: coordinate marketing, sales, and product on web objectives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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