web communication training
Master effective web communication for digital marketing success. This course teaches you to audit your brand voice, customize copy for various channels using proven templates, manage crises confidently, measure performance, and maintain a consistent, trustworthy voice that reflects your sustainable values across all platforms.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Web Communication Training provides a practical framework to assess your brand voice, establish a unified personality, and convert values such as sustainability and transparency into actionable copy guidelines. Discover customizable templates for social media, email, website, and press releases, tailor tone per platform, track results, handle crises, and create an evolving voice guide to ensure all communications remain cohesive and impactful.
Elevify advantages
Develop skills
- Conduct brand voice audits to identify tone and persona inconsistencies across channels.
- Develop sustainable messaging by transforming core values into a unified brand voice.
- Create channel-specific copy for web, email, social media, and PR that delivers strong results.
- Craft composed, reliable crisis responses to safeguard your brand's reputation.
- Establish simple voice guides, playbooks, and checks to ensure ongoing copy alignment.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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