Web analyst training
Gain expertise in web analytics for digital marketing success. Learn attribution models, ROAS calculations, LTV analysis, dashboard creation, A/B testing, and CRO techniques. Track complete user journeys, identify funnel leaks, and leverage data to increase revenue and optimize advertising budgets effectively.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Web Analyst Training equips you with practical skills to link traffic, user behaviour, and revenue for data-driven decisions. Master ecommerce analytics basics, tracking and attribution, ROAS and CPA metrics, LTV and cohort analysis, experiment design, and user journey diagnostics. Apply proven strategies to boost conversion rates, average order value, and long-term performance across key marketing channels.
Elevify advantages
Develop skills
- Revenue-focused attribution: link multi-channel spending directly to sales outcomes.
- Experiment roadmapping: plan efficient A/B tests and interpret results confidently.
- CRO and UX optimization: repair funnel leaks, increase conversion rates, and elevate average order value.
- Paid media diagnostics: evaluate search, social, and email campaigns to reduce CPA and enhance ROAS.
- User journey analytics: chart behaviours, detect friction points, and focus on high-impact quick wins.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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