Web 2.0 & Social Media Course
Master Web 2.0 and social media strategies tailored for sustainable fashion marketing. Develop skills in channel optimization, audience targeting with SMART goals, content planning including hero, hub, hygiene, and UGC posts, crisis management protocols, and community moderation to enhance brand visibility, user interaction, and revenue across key platforms like TikTok, Instagram, Facebook, LinkedIn, and websites.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches how to establish a robust online presence for sustainable fashion on websites, blogs, Instagram, TikTok, Facebook, and LinkedIn. You will learn audience segmentation, SMART goal setting, platform-tailored content creation, community guidelines, crisis handling, and KPI tracking to boost reputation, engagement, and sales effectively.
Elevify advantages
Develop skills
- Social media channel mapping: design high-impact roles for TikTok, Instagram, Facebook, LinkedIn.
- Audience segmentation: build SMART, segment-based goals that drive social ROI fast.
- Content strategy: plan hero, hub, hygiene and UGC posts for sustainable fashion.
- Crisis playbooks: handle complaints, reviews and delivery issues with clear scripts.
- Community management: apply tone, rules and UGC policies for safe, active channels.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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