Tag Manager Training
Master Google Tag Manager for digital marketing analytics. Track CTA clicks, form submissions, and purchases in GA4 without developer assistance. Configure variables, triggers, and tags, capture order values from thank-you pages, and create a clean event taxonomy. Test with GTM Preview, GA4 DebugView, and real-time reports for accurate data to optimize performance quickly.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches how to use Google Tag Manager to track CTA clicks, form submissions, and purchases in GA4 without modifying site code. You will learn to set up variables, triggers, and tags, capture order values from thank-you pages, design a clean event taxonomy, and test implementations using GTM Preview, GA4 DebugView, and real-time reports for reliable data.
Elevify advantages
Develop skills
- GTM click tracking: Track CTA clicks in GA4 without touching website code.
- Form tracking mastery: Capture form submits and AJAX forms using GTM only.
- Purchase tracking setup: Log revenue events from thank-you pages with no dev help.
- GA4 event strategy: Build clean event taxonomy, KPIs, and parameters fast.
- Data validation in GA4: Debug, test, and fix tracking issues with confidence.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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