Store Design and Visual Merchandising Course
Connect digital marketing with powerful in-store experiences. This Store Design and Visual Merchandising Course teaches planning layouts, visual stories, and promo zones to boost foot traffic, conversion, and average order value. Master zoning, lighting, fixtures, planograms, signage, digital touchpoints, data capture, and KPIs for optimizing fashion retail spaces effectively.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches planning store layouts, designing focal zones, and building product stories to increase traffic and sales. It covers zoning, lighting, fixtures, planograms, signage, and linking campaigns to in-store journeys via digital touchpoints, data capture, and KPIs. Acquire practical tools to test, optimize, and refresh fashion retail spaces quickly and confidently.
Elevify advantages
Develop skills
- Visual merchandising for fashion: design high-impact, sales-driven displays fast.
- Customer journey mapping: plan store paths that boost dwell time and conversion.
- Digital-to-store integration: turn online campaigns into measurable foot traffic.
- Retail layout optimization: zone, fixture, and checkout plans that move product.
- In-store testing and KPIs: run quick experiments and track revenue-focused metrics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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